Strategic Marketing Workshop for Founders & C-Suite

This interactive workshop will help you understand what strategic marketing is and why having a strategic marketing approach early on, is vitally important for businesses. The days of Covid-19 perhaps gives you a unique chance to take some extra time to review your strategy and plan ahead with various scenarios in mind.

This session will give you a high level perspective and some tools/models to continually be able to assess where to play and how to play in the market most effectively and efficiently in alignment with your business goals.

The topics covered will be;

- Situation Analysis

o Understanding the market

o Competitive Analysis Tools/Models

- The Marketing Plan

o Role of Insight, Segmentation, Value Proposition

o Linking business goals and marketing KPI’s"

Who’s running it?

The session will be run by Yapincak Erkan, founder of Yasha Consulting and Training: https://www.yashaconsulting.com/

Yapincak is an advisor/mentor working internationally with corporates, SMEs and start-ups in all areas of strategic marketing as a Board-level customer champion. She also partners with senior leaders and their teams on their leadership journeys as an accredited executive coach.

Here’s what a previous attendee of the workshop and MIBP member said:

“Yapincak has a thorough and practical experience in both B2B and B2C organisations which is rare. She brings real enthusiasm, energy and offers perspectives that break the convention in developing your marketing approach. Something that founders of start-ups and scale-ups will particularly relish.”

- Rajen Madan, CEO, Leading Point

This session is primarily aimed at Founders and senior business leaders, with limited tickets available.

This is the 2nd session of this Strategic Marketing Workshop, arranged due to high demand.

Thanks for your interest in our event. This event may be taking place as a webinar which we may record. If the event is face-to-face, we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see our Privacy Policy (https://www.londonandpartners.com/about-us/privacy).

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Webinars:

Webinars may be made available on Wistia post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date. 

Face to face events:

If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.

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